Smart phone apps have become way to imprtant a marketing tool for you not to be utalizing it. Nearly three-quarters of Americans check their mobile phones at least once an hour, according to a Gallup survey. 90% of that time using their phones is using an app, people are spending more time using there pnoes then watching TV. With mobile phone usage growing and growing more businesses are choosing to have a moble app. Don't think that apps are just for the big name store, more and more small and midsize businesses are following the mobile trend, understanding that an effective mobile strategy involves more than just a mobile-friendly website.
Top reasons to have an App
1. You are visible to customers at all times
With all the time people spend on their phones you are there. Now every time they open their phone they are probably not opening your app every time, but the fact that they scroll past your app is putting you back in their head. Being "in the way" of the apps they are looking for is a good thing, our brains subconsciously record and notice every image or text (or app icon) we see.
2. Direct marketing channel
They can easily go on and find out everything about your products from basic info, to pricing, to booking or purchasing. All your information is literally at the tips of their fingertips.
3. Provide value for your customers
Turn your app into more then just an information center. Get rid of the old punch card system and make it virtual. Make it possible for your customers to collect rewards via your mobile app. With this comes more downloads annd more return customers!
4. Building a brand and recognition
Apps are great for brand awareness, the app can be well branded and well designed. The more often you can get customers engaged with your app, the sooner they will be inclined to make a purchase. It takes someone about 20 times of seeing your brand before it truely gets noticed.
5. Improve Customer Engagement
No matter what your selling your customers need a way to communicate with you. Having a contact us page or form page can really make a difference in the way you communicate with your customers. Instead of calling to order a pizza they can do it with a couple of clicks. Think about how many people would rather send a text then pick up the phone?
6. Stand out from the competition
Even with apps being a great marketing tool not enough small businesses are taking advantage of it. With this being said you can be jumping way ahead of the competition by having an app. Be the first in your neighborhood and wow your customers with your forward thinking.
For More information on what you can have in your app click here.